My family-run, home-based travel agency’s name is TROJANA World Travel. I love butterflies, so I named the agency after the magnificent birdwing butterfly, the Trogonoptera trojana, found only in Palawan and nowhere else in the world.
After ten years of existence, I have noticed that my agency’s name still has a poor recall among my regular passengers, consolidators, and airline staff. Likewise, in Palawan, when you mention the name Trojana, it does not ring a bell at all even to the locals despite this butterfly being in the midst of their existence for hundreds of years. Only a handful of people, like those who live in the forest areas, know the Trojana very well—although when I ask them if they have heard of the birdwing, they would give me a cautious look and choose to remain mum. But if you nudge them a little more, start being comical, or sound curious but seemingly uninterested, or maybe take their photos for a souvenir shot, they will soon finally start to share and show some specimens of their favorite butterfly catch. Catching Trojana butterflies is a source of livelihood for these mountain folks. They have been trained by butterfly traders on how to easily catch them in the wild, and how to preserve the fragile specimens with chemicals and neatly wrap them in wax paper ready for turnover. They have also been taught to keep silent about their trade.